The Do’s and Don’ts of using your CFA Charter

Before you tune out saying, “I already know what the Code and Standards say about using my charter,” this is not about how you should technically use the designation.
This post is all about getting the most out of your charter. You worked hard for it. Those 900 plus hours and three years should get you something, right?
1)     Do use the charter! I see a lot of people on the internet and have talked with people at conferences who you would never know they were a charterholder. Now I am not saying you monogram all your shirts with CFA, but it should go on your professional nameplates (i.e. business cards, professional social media profiles, nametags at conferences). Presumably you wanted something more from the designation than just the knowledge you got from the curriculum. It’s going to be hard to reap those benefits unless you let people know.
2)     Don’t be a CFA-ist. I’ve seen this before and came close to doing it myself. You are talking with a group at a conference or professional event and the conversation comes around to designations and qualifications. Naturally you want to talk up the grueling study needed to pass the CFA exams, so you gush about how it is so much harder than other designations and it is the only real investment-related qualification. That’s when you find out that several people in the group have other designations (i.e. CFP, CPA, etc). Then you find out they know a lot more than you and have more distinguished careers.
There is some overlap in the markets for the designations but mostly they serve different purposes. Feel free to talk up the charter but understand that the measure of a designation’s worth is what you do with it, not by just having it.
3)     Do take advantage of ALL the benefits. When is the last time you went to a local CFA society event? When was the last time you logged into the Institute’s website and looked around, maybe looking at some of the published research? Clawing your way through the exams and paying your membership dues (yes, along with signing your annual ethics statement) provides you with a range of benefits well beyond just using those three little letters after your name. The charter puts you in a network of some of the best and brightest in the field.
I’m not saying that Bill Gross, CFA is going to start taking your calls but reach out to other charterholders in your network. The research published and available on the Institute’s website, combined with the insight from others all around the world, will make you a rockstar in your sector.
4)     Don’t forget the connections you made as a candidate. A lot of candidate groups form some great bonds while helping each other through the three-year war that is the CFA exams, then they go their separate ways into different sectors. Keep those friendships alive and help each other out.
There cannot be just four do’s and don’ts for using the CFA designation! What are your own musts for after you earn the charter? Any mistakes you’ve already made?
‘til next time, happy studyin’
Joseph Hogue, CFA

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